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1 product segmentation
марк. товарное сегментирование*а) (группирование предлагаемых фирмой товаров по сегментам рынка; напр., товары для элитных потребителей, для потребителей со средним доходом или дешевые товары, потребительские товары или товары производственного назначения)See:market segmentation, market segment, upscale market, down-market, mid-range market, consumer goods, industrial goods, product segmentб) (исследование потребителей на предмет того, какие товары они предпочитают, в какое время, чем руководствуются при выборе; проводится с целью определения соответствия между товарами фирмы и группами потребителей на рынке) -
2 product segmentation
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3 segmentation
сущ.сегментация, сегментированиеа) марк. (разбиение совокупности всех потенциальных покупателей товара фирмы на четкие устойчивые группы (сегменты), у каждой из которых свои специфические требования к товару, а также отбор тех групп покупателей, с которыми фирма в дальнейшем будет работать)See:age and life-cycle segmentation, age segmentation, attitude segmentation, audience segmentation, behaviour segmentation, behavioural segmentation, behaviouristic segmentation, benefit segmentation, complete segmentation, concentrated segmentation, demographic segmentation, geodemographic segmentation, geographic segmentation, geographical segmentation, income segmentation, labour market segmentation, lifestyle segmentation, list segmentation, market segmentation, marketing segmentation, multiple segmentation, occasion segmentation, personality segmentation, product segmentation, psychographic segmentation, psychological segmentation, social segmentation, socioeconomic segmentation, user status segmentation, segmentation analysis, segmentation by behaviour, segmentation research, segmentation strategy, segmentation variable, segment 2) profiling 3), prioritizing, market potentialб) общ. (разделение чего-л. на сегменты, группы; напр., разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики)segmentation of the commercial loan portfolio by collateral type — сегментация портфеля коммерческих кредитов по типу обеспечения
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сегментация: 1) тенденция к сегментации финансовых рынков: появление все большего числа специализированных рынков, удовлетворяющих потребности конкретного круга экономических агентов; 2) разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики; 3) в анализе рынков: разделение населения на группы семей по доходам и др. характеристикам при подготовке списков рассылки прямой почтовой рекламы; см. geodemographic marketing.* * *’ -
4 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
5 product segment
марк. товарный сегмент (сегментам рынка, на котором продается данный товар или группа товаров)See: -
6 PRODUCT MIX
Товарная номенклатура
Совокупность всех товаров, предлагаемых компанией. Поскольку бульшая часть товаров проходит определенный жизненный цикл (см. Product life-cycle), компаниям важно формировать сбалансированную номенклатуру, включающую как уже знакомые потребителям товары, так и новые. Компания также может предложить широкий ассортимент родственных товаров, стремясь удовлетворить потребности отдельных сегментов рынка (см. Market segmentation). См. также Marketing mix, Product-market matrix, Boston matrix.Новый англо-русский словарь-справочник. Экономика. > PRODUCT MIX
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7 MARKET SEGMENTATION
Сегментация рынка
Разделение рынка на отдельные сегменты в зависимости от потребительского спроса. С целью удовлетворения запросов разных групп потребителей компании обычно прибегают к стратегии дифференциации продукции. См. Product differentiation.Новый англо-русский словарь-справочник. Экономика. > MARKET SEGMENTATION
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8 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
9 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
10 segment
1. сущ.1) общ. часть, доля; участок, секторSee:market segment 2),2) марк. сегмент (группа покупателей внутри рынка, выделенная по каким-л. признакам)prime segment — наиболее важный [первостепенный\] сегмент
established segment — устоявшийся [сформировавшийся\] сегмент
Syn:See:attitude segment, audience segment, behavioural segment, benefit segment, consumer segment, customer segment, demographic segment, downscale segment, geographic segment, income segment, lifestyle segment, list segment, occasion segment, product segment, psychographic segment, sex segment, social segment, socioeconomic segment, subsegment, target segment, upscale segment, segmentation а)3) учет сегмент, подразделение, отдел (автономная часть организации, выделенная по функциональному или товарному признаку)Syn:department 1)See:business segment, separately reportable segment, segment margin, segment operating loss, segment operating profit, segment reporting, segment revenue, controllable profits of a segment2. гл.общ. делить на части; сегментировать (напр. рынок)See:
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сегмент: часть рынка, отрасли, компании, имеющая четко выраженные отличительные характеристики.* * *часть, доля (рынка); сегмент, сегментировать (рынок)-----экономическая единица (цех, продукция), где поведение затрат прослеживается на более детальном уровне -
11 personality
сущ.1)а) общ. индивидуальность, личностьSee:advertising personality, consumer personality, personality segmentation, dissocial personality, personality clash, personality test, Big Five model of personalityб) общ. индивидуальная особенность; индивидуальность (личные свойства и особенности характера, определяющие личность)See:2) общ. выдающаяся личность, (известная) персонаhe is a real personality — он — настоящая личность
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12 benefit
1. сущ.1) общ. выгода, прибыль, польза, благо; полезность; преимущество; привилегия, льготаATTRIBUTES:
nonmaterial benefits — нематериальные [духовные\] блага
distinct benefit — явная [ясная\] выгода
COMBS:
1to mutual benefit — с выгодой для обеих сторон, к взаимной выгоде
1for the benefit of smb., for smb.'s benefit — на благо кого-л., с выгодой для кого-л., в пользу кого-л.
1to get [to derive\] benefit from (smth.) — извлекать пользу [выгоду\] из (чего-л.)
to reap the benefit of smth. — пожинать плоды чего-л., извлекать выгоду из чего-л.
to be of benefit to (smth./smb.) — быть полезным [выгодным\] для (чего-л./кого-л.)
Organisations that exist primarily to provide a benefit to owners or members are not regarded as charitable. — Организации которые существует прежде всего для того, чтобы приносить выгоду своим владельцам или членам, не считаются благотворительными.
In the long term, a competitive market can provide benefits to customers. — В долгосрочном периоде конкурентный рынок может принести пользу [выгоды\] потребителям.
Syn:See:after-tax benefit, consumer benefit, customer benefit, external benefit, fringe benefits 2), health benefit 1), product benefit, public benefit 1), social benefit 1), tax benefit, benefit segment, benefit segmentation, cost-benefit analysis2)а) страх. пособие, выплата (сумма, выплачиваемая государством, страховым фондом или работодателем в качестве финансовой поддержки или компенсации лицам определенной категории, напр., пособие по безработице, по болезни и т. п.)ATTRIBUTES:
insurance benefit — страховая выплата, страховое пособие
COMBS:
to be on benefit — жить на пособие, получать пособие
to be entitled to [to be eligible for, to be qualify for\] a benefit — иметь право на пособие, иметь право на получение пособия
This insurance will provide a benefit to your beneficiary( ies) upon your death. — Это страхование предоставит пособие вашему бенефициару/бенефициарам после вашей смерти.
See:accelerated benefits, accident benefit, accident death benefit, accidental death benefit, additional benefit, annuity benefit, apprenticeship benefits, bed reservation benefit, benefit in cash, benefit in kind, bereavement benefit, burial benefit, cafeteria benefit, cafeteria-style benefit, Canada Child Tax Benefit, car benefit, car fuel benefit, carer's benefit, cash benefit, child benefit, child care benefit, child disability benefit, company car benefit, compassionate care benefit, contribution-based benefit, cost-of-living benefit, covered benefit, critical illness benefit, death benefit, death-in-service benefit, disability benefit, disablement benefit, dismemberment benefit, domestic purposes benefit, dread disease benefit, drug benefit, educational benefit, elective benefits, employee benefits, employment benefits, employment insurance benefit, fringe benefits 1), fuel benefit, funeral benefit, health benefit 2), health care benefit, hospice benefit, housing benefit, incapacity benefit, income-related benefit, income-tested benefit, independent youth benefit, industrial death benefit, injury benefit, in-kind benefit, in-network benefits, in-plan benefits, insurance benefit, invalidity benefit, invalids benefit, lifetime benefit, lifetime maximum benefit, living benefits, long-term care benefit, loss of income benefit, loss of time benefit, lump sum benefit, maternity benefit, maternity leave benefit, means-tested benefit, medical benefits, medical expense benefits, medical expenses benefits, Medicare benefits, national insurance benefit, network benefits, noncash benefit, non-contributory benefit, nonforfeiture benefit, non-means-tested benefit, non-network benefits, non-wage benefits, occupational death benefit, optional benefits, out-of-area benefits, out-of-network benefits, out-of-plan benefits, parental benefit, parental leave benefit, pension benefit, periodic benefit, pharmaceutical benefit, pharmacy benefit, post-retirement death benefit, pre-retirement death benefit, public assistance benefit, public benefit 2), rehabilitation benefit, repatriation benefit, retirement benefit, serious illness benefit, sick benefit, sick leave benefit, sickness benefit, social benefit 2), Social Security benefit, social service benefits, strike benefit, supplementary benefit, survivor benefit, survivor's benefit, survivors' benefit, survivorship benefit, terminal illness benefit, termination benefit, trauma benefit, underinsured motorist benefit, unemployment benefits, unemployment insurance benefits, uninsured motorist benefit, universal child care benefit, vacation benefit, welfare benefit, widows benefit, benefit consultant, benefit recipient, benefits advisor, benefits consultant, benefits manager, lifetime benefit maximum, Employee Benefits Security Administration, aid 1. 1), employee benefit planб) страх., эк. тр. пенсия, пенсионное пособиеSyn:See:55-plus benefit, accrued benefits, deferred retirement benefit, disability retirement benefit, early retirement benefit, fifty-five plus benefit, future service benefit, late retirement benefit, nonforfeitable benefits, non-vested benefits, normal retirement benefit, old age benefit, past service benefit, prior service benefit, projected benefits, service retirement benefit, unvested benefits, vested benefits, veterans benefits, defined benefit pension plan, vesting 2), accumulated benefit obligation, Pension Benefit Guaranty Corporation3) театр. бенефис (представление, сборы с которого поступают в пользу одного из актеров либо направляются на определенную цель, напр., на благотворительное мероприятие)2. гл.1) общ. помогать, приносить пользу оказывать благотворное воздействиеExtra few minutes of sleep won’t benefit you as much as a good breakfast. — Лишняя пара минут сна не принесет вам столько пользы, как полноценный завтрак.
2) общ. извлекать пользу, выгоду1to benefit by/from (smth.) — извлекать пользу [выгоду\] из (чего-л.)
I think the student will benefit by further study. — Я думаю, что дальнейшие занятия благотворно скажутся на этом студенте.
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право, привилегия, польза, преимущество: 1) право, которое дает владельцу акция (права на дивиденд, на участие в новом займе, на получение бесплатных акций); 2) налоговые скидка, исключение, зачет; 3) дополнительное - обычно неденежное - вознаграждение при найме сотрудника (медицинская страховка, пенсионная схема, транспорт, обучение детей, компенсация в случае смерти); см. compensation;fringe benefit;4) преимущество, которое получит клиент при покупке данного товара (на это обращается внимание в рекламе).* * *Выгода, польза, выплата. . Словарь экономических терминов .* * *страховое пособие по безработице, по болезни и т. д. -
13 differentiation strategy
марк. стратегия дифференциацииа) (стратегия выпуска продукта, который имеет уникальное качество, принципиально отличающееся от качества продуктов конкурентов; стратегия может предполагать захват большой доли рынка даже при более высоких ценах и отстутствия преимуществ в затратах; одна из трех универсальных стратегий по М. Портеру)See:б) (создание множества различных вариантов основной продукции, которые рассчитаны на различные группы потребителей)Syn:* * *Англо-русский экономический словарь > differentiation strategy
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14 life cycle
тж. lifecycleа) общ. (совокупность явлений, составляющих законченный круг развития, т. е. совокупность всех стадий от возникновения до прекращения существования какого-л. объекта, субъекта или явления)See:б) соц. (совокупность стадий, через который проходит человек в своей жизни: рождение, детство, взросление и т. д.)See:age and life-cycle segmentation, domestic cycle, family life cycle, life-cycle theory, life-cycle fundв) марк. = product life cycleSee:г) (период времени от размещения рекламного объявления или начала рекламной кампании до прекращения положительной реакции на данное объявление или кампанию и отказа от продолжения кампании или использования данного объявления)2) эк. срок службы оборудованияSee:* * ** * *срок службы; ресурс; время существования; срок эксплуатации; жизненный цикл. . Словарь экономических терминов . -
15 research
1. сущ.общ. исследование, научное исследование, изучениеATTRIBUTES: continuous research, point-in-time, descriptive, duplicable, experimental, leading edge, one-off, quantitative, qualitative
to conduct [do, pursue, carry out\] research — проводить исследования
Syn:See:action research, ad hoc research, audience research, advertising research, anamnestic research, applied research, armchair research, attitude research, attitudinal research, background research, causal research, causal research, confirmative research, consumer research, development research, disaster research, field research, frame research, Hawthorne research, in-house research, investment research, jury research, leading edge research, market research, marketing research, media research, observation research, omnibus research, operations research, primary research, product research, public opinion research, research and development, segmentation research, strategic research, syndicated research, director of research, research analyst, research director, research management, research manager, research officer2. гл.общ. исследовать, заниматься (научными) исследованиями3. прил.I'm researching marketing strategies in medicine. — Я занимаюсь исследованием маркетинговых стратегий в медицине.
общ. исследовательский, научно-исследовательский
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исследования, анализ, изучение (положения компании или отрасли).* * *. . Словарь экономических терминов . -
16 STP
1) Общая лексика: hum. сокр. Sulfate Transport Protein, simplified technical proposal (ADB), sewage treatment plant (SEIC), Standard Plan2) Компьютерная техника: Secret Tweeker Pad, Straight Through Processing, Straight To Paper4) Медицина: signal transduction protein, стандартная процедура анализа5) Спорт: Scenario Tables Pool, Smothers Tackles Punches6) Военный термин: SAGE system training program, Segmentation Targeting And Positioning, Segmenting Targeting And Positioning, Service Transformation Project, Short Term Project, Site Transition Plan, scientific and technical potential, security technology program, selection and test plan, simultaneous track processor, soldier training publication, space test program, standard test procedure, standardized test program, strategic target planning, subsystem test plan, systems training program7) Техника: satellite tracking program, short-term program, shuttle test program, space-time processor, standard test procedures, surveillance test procedure, паротурбинная установка, steam turbine plant8) Шутливое выражение: Stomp The Petroleum9) Химия: Standard Temperature And Pressure10) Религия: Serenity Tranquillity And Peace, Study, Teach, Pray11) Юридический термин: Stuffing The Pipe12) Ветеринария: Society of Toxicologic Pathology13) Грубое выражение: Stupid Tubby Principal14) Музыка: Stones Touring Party15) Оптика: standard thermal profile16) Телекоммуникации: Service Traffic Position, Services Transaction Program (IBM), Signal Transfer Point (SS7)17) Сокращение: Security Test Plan, Sensor Track Processor, Shielded Twisted Pairs, Short term plan, Signaling Transfer Point (network), Software Through Pictures, Soldiers Training Publication, Space Test Payload / Program (USA), Status Test Panel, Systems Technology Programme, stamp18) Университет: Sanctae Theologiae Professor, Student Top Performance19) Физиология: Standard temperature and pulse, Sulfate Transport Protein20) Вычислительная техника: Selective Tape Print, Software Testing Program, System Training Program, shielded twisted-pair wiring, Service Transaction Program (IBM), Spanning Tree Protocol (IEEE 802.1), Signaling Transfer Point (IN), Shielded Twisted Pair (Telecom, Networking), Shielded Twisted Pair (cable, TP), Standard Temperature and Pressure (see)21) Нефть: sanitary treatment package, нормальные температура и давление (standard temperature and pressure), процедура проверки системы (system test procedure)22) Космонавтика: Standard Temperative and Pressure23) Банковское дело: специализированная панель предложения (specialized tender panel), сквозная обработка транзакций (straight through processing)24) Геофизика: стандартная температура и давление25) Транспорт: Sailing To Philadelphia, Seattle To Portland, Surface Transportation Program26) Фирменный знак: Software Technology Park27) СМИ: Stop The Presses28) Деловая лексика: Same Ten People, Small Team Project, Strategic Technology Planning29) Бурение: нормальные условия (standard temperature and pressure; О град. С и 760 мм рт. ст.)30) Нефтепромысловый: submerged turret production (The STP system is a unique, innovative and flexible turret mooring system for floating production and offtake vessels (FPSO) making it suitable for a wide range of applications.)31) Образование: Self Test Problem, Summer Training Program32) Инвестиции: specialized tender panel33) Сетевые технологии: Shielded Twisted Pair, Signaling Transfer Point, Spanning Tree Protocol, shielded twisted-pair, пункт передачи сигнала, синхронное приёмо-передающее устройство, экранированная витая пара34) Полимеры: Special Technical Publication35) Программирование: план тестирования программного обеспечения (см. software test plan)36) Контроль качества: system test plan, system test procedure37) Океанография: Science and Technology Policy38) Сахалин Ю: sanitary treatment plant39) Общая лексика: scientifically treated petroleum40) Химическое оружие: Software Test Plan, Standing Test Procedure41) Расширение файла: ISO-10303 STEP product data, Secure Transfer Protocol, Signal Transfer Point, Synchronized Transaction Processing, Shielded Twisted Pair (cable)42) Нефть и газ: (сокр. от) surface treatment pressure = давление обработки ( ГРП) на поверхности, поверхностное давление обработки (ГРП), Senior Toolpusher43) Водоснабжение: трифосфат натрия (sodium tri-phosphate Na5P3O10)44) Фантастика Stone Temple Pilots45) Чат: See The People -
17 Stp
1) Общая лексика: hum. сокр. Sulfate Transport Protein, simplified technical proposal (ADB), sewage treatment plant (SEIC), Standard Plan2) Компьютерная техника: Secret Tweeker Pad, Straight Through Processing, Straight To Paper4) Медицина: signal transduction protein, стандартная процедура анализа5) Спорт: Scenario Tables Pool, Smothers Tackles Punches6) Военный термин: SAGE system training program, Segmentation Targeting And Positioning, Segmenting Targeting And Positioning, Service Transformation Project, Short Term Project, Site Transition Plan, scientific and technical potential, security technology program, selection and test plan, simultaneous track processor, soldier training publication, space test program, standard test procedure, standardized test program, strategic target planning, subsystem test plan, systems training program7) Техника: satellite tracking program, short-term program, shuttle test program, space-time processor, standard test procedures, surveillance test procedure, паротурбинная установка, steam turbine plant8) Шутливое выражение: Stomp The Petroleum9) Химия: Standard Temperature And Pressure10) Религия: Serenity Tranquillity And Peace, Study, Teach, Pray11) Юридический термин: Stuffing The Pipe12) Ветеринария: Society of Toxicologic Pathology13) Грубое выражение: Stupid Tubby Principal14) Музыка: Stones Touring Party15) Оптика: standard thermal profile16) Телекоммуникации: Service Traffic Position, Services Transaction Program (IBM), Signal Transfer Point (SS7)17) Сокращение: Security Test Plan, Sensor Track Processor, Shielded Twisted Pairs, Short term plan, Signaling Transfer Point (network), Software Through Pictures, Soldiers Training Publication, Space Test Payload / Program (USA), Status Test Panel, Systems Technology Programme, stamp18) Университет: Sanctae Theologiae Professor, Student Top Performance19) Физиология: Standard temperature and pulse, Sulfate Transport Protein20) Вычислительная техника: Selective Tape Print, Software Testing Program, System Training Program, shielded twisted-pair wiring, Service Transaction Program (IBM), Spanning Tree Protocol (IEEE 802.1), Signaling Transfer Point (IN), Shielded Twisted Pair (Telecom, Networking), Shielded Twisted Pair (cable, TP), Standard Temperature and Pressure (see)21) Нефть: sanitary treatment package, нормальные температура и давление (standard temperature and pressure), процедура проверки системы (system test procedure)22) Космонавтика: Standard Temperative and Pressure23) Банковское дело: специализированная панель предложения (specialized tender panel), сквозная обработка транзакций (straight through processing)24) Геофизика: стандартная температура и давление25) Транспорт: Sailing To Philadelphia, Seattle To Portland, Surface Transportation Program26) Фирменный знак: Software Technology Park27) СМИ: Stop The Presses28) Деловая лексика: Same Ten People, Small Team Project, Strategic Technology Planning29) Бурение: нормальные условия (standard temperature and pressure; О град. С и 760 мм рт. ст.)30) Нефтепромысловый: submerged turret production (The STP system is a unique, innovative and flexible turret mooring system for floating production and offtake vessels (FPSO) making it suitable for a wide range of applications.)31) Образование: Self Test Problem, Summer Training Program32) Инвестиции: specialized tender panel33) Сетевые технологии: Shielded Twisted Pair, Signaling Transfer Point, Spanning Tree Protocol, shielded twisted-pair, пункт передачи сигнала, синхронное приёмо-передающее устройство, экранированная витая пара34) Полимеры: Special Technical Publication35) Программирование: план тестирования программного обеспечения (см. software test plan)36) Контроль качества: system test plan, system test procedure37) Океанография: Science and Technology Policy38) Сахалин Ю: sanitary treatment plant39) Общая лексика: scientifically treated petroleum40) Химическое оружие: Software Test Plan, Standing Test Procedure41) Расширение файла: ISO-10303 STEP product data, Secure Transfer Protocol, Signal Transfer Point, Synchronized Transaction Processing, Shielded Twisted Pair (cable)42) Нефть и газ: (сокр. от) surface treatment pressure = давление обработки ( ГРП) на поверхности, поверхностное давление обработки (ГРП), Senior Toolpusher43) Водоснабжение: трифосфат натрия (sodium tri-phosphate Na5P3O10)44) Фантастика Stone Temple Pilots45) Чат: See The People -
18 stp
1) Общая лексика: hum. сокр. Sulfate Transport Protein, simplified technical proposal (ADB), sewage treatment plant (SEIC), Standard Plan2) Компьютерная техника: Secret Tweeker Pad, Straight Through Processing, Straight To Paper4) Медицина: signal transduction protein, стандартная процедура анализа5) Спорт: Scenario Tables Pool, Smothers Tackles Punches6) Военный термин: SAGE system training program, Segmentation Targeting And Positioning, Segmenting Targeting And Positioning, Service Transformation Project, Short Term Project, Site Transition Plan, scientific and technical potential, security technology program, selection and test plan, simultaneous track processor, soldier training publication, space test program, standard test procedure, standardized test program, strategic target planning, subsystem test plan, systems training program7) Техника: satellite tracking program, short-term program, shuttle test program, space-time processor, standard test procedures, surveillance test procedure, паротурбинная установка, steam turbine plant8) Шутливое выражение: Stomp The Petroleum9) Химия: Standard Temperature And Pressure10) Религия: Serenity Tranquillity And Peace, Study, Teach, Pray11) Юридический термин: Stuffing The Pipe12) Ветеринария: Society of Toxicologic Pathology13) Грубое выражение: Stupid Tubby Principal14) Музыка: Stones Touring Party15) Оптика: standard thermal profile16) Телекоммуникации: Service Traffic Position, Services Transaction Program (IBM), Signal Transfer Point (SS7)17) Сокращение: Security Test Plan, Sensor Track Processor, Shielded Twisted Pairs, Short term plan, Signaling Transfer Point (network), Software Through Pictures, Soldiers Training Publication, Space Test Payload / Program (USA), Status Test Panel, Systems Technology Programme, stamp18) Университет: Sanctae Theologiae Professor, Student Top Performance19) Физиология: Standard temperature and pulse, Sulfate Transport Protein20) Вычислительная техника: Selective Tape Print, Software Testing Program, System Training Program, shielded twisted-pair wiring, Service Transaction Program (IBM), Spanning Tree Protocol (IEEE 802.1), Signaling Transfer Point (IN), Shielded Twisted Pair (Telecom, Networking), Shielded Twisted Pair (cable, TP), Standard Temperature and Pressure (see)21) Нефть: sanitary treatment package, нормальные температура и давление (standard temperature and pressure), процедура проверки системы (system test procedure)22) Космонавтика: Standard Temperative and Pressure23) Банковское дело: специализированная панель предложения (specialized tender panel), сквозная обработка транзакций (straight through processing)24) Геофизика: стандартная температура и давление25) Транспорт: Sailing To Philadelphia, Seattle To Portland, Surface Transportation Program26) Фирменный знак: Software Technology Park27) СМИ: Stop The Presses28) Деловая лексика: Same Ten People, Small Team Project, Strategic Technology Planning29) Бурение: нормальные условия (standard temperature and pressure; О град. С и 760 мм рт. ст.)30) Нефтепромысловый: submerged turret production (The STP system is a unique, innovative and flexible turret mooring system for floating production and offtake vessels (FPSO) making it suitable for a wide range of applications.)31) Образование: Self Test Problem, Summer Training Program32) Инвестиции: specialized tender panel33) Сетевые технологии: Shielded Twisted Pair, Signaling Transfer Point, Spanning Tree Protocol, shielded twisted-pair, пункт передачи сигнала, синхронное приёмо-передающее устройство, экранированная витая пара34) Полимеры: Special Technical Publication35) Программирование: план тестирования программного обеспечения (см. software test plan)36) Контроль качества: system test plan, system test procedure37) Океанография: Science and Technology Policy38) Сахалин Ю: sanitary treatment plant39) Общая лексика: scientifically treated petroleum40) Химическое оружие: Software Test Plan, Standing Test Procedure41) Расширение файла: ISO-10303 STEP product data, Secure Transfer Protocol, Signal Transfer Point, Synchronized Transaction Processing, Shielded Twisted Pair (cable)42) Нефть и газ: (сокр. от) surface treatment pressure = давление обработки ( ГРП) на поверхности, поверхностное давление обработки (ГРП), Senior Toolpusher43) Водоснабжение: трифосфат натрия (sodium tri-phosphate Na5P3O10)44) Фантастика Stone Temple Pilots45) Чат: See The People -
19 program
программа, программировать, составлять программу, программный, производственная программа, план
– program acceleration
– program block
– program check
– program control
– program control unit
– program controller
– program crash
– program dump
– program error
– program execution
– program execution time
– program failure
– program flow
– program fork
– program generator
– program halt
– program halting
– program interpreter
– program interrupt
– program kernel
– program length
– program library
– program line
– program listing
– program load
– program location
– program loop
– program material
– program medium
– program model
– program module
– program name
– program package
– program panel
– program pass
– program product
– program register
– program ring
– program section
– program segmentation
– program selection
– program servoing
– program sheet
– program size
– program specification
– program speed
– program start
– program statement
– program step
– program stepping
– program stop
– program string
– program support
– program suspension
– program switching
– program synthesis
– program system
– program tape
– program termination
– program test
– program tester
– program trace
– program trajectory
– program transformer
– program translation
– program transmitter
– program unit
– program verification
– program-controlled robot
– program-error interrupt
– program-sensitive malfunction
-
20 BRAND PROLIFERATION
Рост числа торговых марок
Увеличение количества торговых марок отдельного товара, которые схожи с уже существующими на рынке. Подобные процессы происходят главным образом на олигополистическом рынке, где конкуренция сосредоточена на дифференциации продукции. В теории рынка утверждается, что чрезмерное распространение торговых марок не отвечает интересам потребителей, т.к. приводит к росту цен за счет увеличения затрат на рекламу и продвижение товара на рынок. См. Product differentiation, Market segmentation.Новый англо-русский словарь-справочник. Экономика. > BRAND PROLIFERATION
См. также в других словарях:
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behavioural segmentation — /bɪˌheɪvjərəl segmən teɪʃ(ə)n/, behaviouristic segmentation noun the segmentation or division of the market according to customers’ buying habits and usage of a product ● Behavioural segmentation will mean there are several distinct target… … Marketing dictionary in english
New product development — In business and engineering, new product development (NPD) is the term used to describe the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical … Wikipedia
Market analysis for product software — consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps … Wikipedia
behavioural segmentation — The process of dividing a market (see also market segmentation) into groups based upon the consumer s knowledge of a product, attitude to it, use for it, or response to it … Big dictionary of business and management
